How I built a sellable business

Updated: January 16, 2025

Leila Hormozi


Summary

The video provides crucial insights for entrepreneurs aiming to sell their business for millions, emphasizing strategies to enhance growth potential and attract buyers. It stresses the need to have a sellable business by focusing on pain points, stability, and growth opportunities while detaching emotionally. Key components include assessing the total addressable market, expanding internationally, maintaining strong financial performance, and building a competent team for long-term success and business value.


Introduction to Selling a Business

The speaker shares the seven key components used to go from almost filing for bankruptcy to being worth over $100 million, focusing on principles for those wanting to sell their business for millions.

The Capacity and Opportunity of the Business

Exploration of growth potential by assessing the total addressable market and understanding the importance of growth potential for buyers.

Personal Insights on Selling a Business

Discussion on personal experiences of selling a business, including the realization of the need to have a sellable business and not being emotionally attached to it.

Building a Better Business

Strategies for building a better business by focusing on pain points, reducing business-related pain, and ensuring stability and growth potential for future buyers.

Expansion and Growth Potential

Insights on expanding internationally, diversifying revenue sources, and creating subscription models to enhance the growth potential of a business.

Financial Performance and Profit Margin

Importance of strong financial performance, generating profit, and maintaining high profit margins to attract investors and buyers.

Team Building and Business Value

The significance of building a strong team to increase the value of a business and ensure its continuity and success even in the absence of the owner.


FAQ

Q: What are the key components discussed for going from almost filing for bankruptcy to being worth over $100 million?

A: The key components include principles for selling a business for millions, understanding total addressable market, focusing on growth potential, having a sellable business, not being emotionally attached, addressing pain points, ensuring stability and growth potential, expanding internationally, diversifying revenue sources, creating subscription models, maintaining strong financial performance, and building a strong team.

Q: Why is assessing the total addressable market important when aiming to sell a business for millions?

A: Assessing the total addressable market helps in understanding the scalability and growth potential of the business, which is crucial for attracting buyers willing to pay a high price.

Q: What is the significance of not being emotionally attached to a business when preparing to sell it?

A: Being emotionally detached helps in making objective decisions, improving the sellability of the business, and maximizing its value in the eyes of potential buyers.

Q: How can a business enhance its growth potential through diversifying revenue sources?

A: Diversifying revenue sources reduces dependency on a single income stream, mitigates risks, and attracts a wider range of potential buyers looking for stable and sustainable revenue streams.

Q: Why is building a strong team important in increasing the value of a business?

A: A strong team ensures operational continuity, enhances business performance, and increases attractiveness to investors and buyers as they see a well-managed and capable organization.

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